The Iconic Game Turns 20 – How a Plastic Axe United the Gap Between Music Generations

It has been two decades after the legendary game hit the market in North America, providing everyday gamers the opportunity to become rock legends. Not literally, though you'd be hard-pressed convincing someone who's nailed the epic lengthy guitar solo before an enthusiastic crowd of friends.

Created by the developers, the game gave players a plastic guitar peripheral to follow on-screen cues scrolling down the display in time with a song. Every sequence mimicked particular chords, producing the feel of a genuine performance.

Harmonix had already tried its hand with rhythm games prior to teaming up with RedOctane, later purchased by the gaming giant during the mid-2000s. Collaboratively, they established the groundwork for a surprising massively profitable franchise that had a significant influence on numerous of the artists featured, introducing classic groups to a new generation of gaming enthusiasts.

A former executive, former COO of Harmonix, remembers the initial budgetary hurdles in securing the recordings – even though initial releases mostly used rerecorded tracks.

“We reproduced every song because the dollar figure was so high,” he explains. “Even with the publishing rights by themselves, it was extremely difficult. We failed to secure bands like legendary groups – the publisher was operating on a shoestring budget, and our team was fairly certain the project would flop. However, when the game took off, album purchases and radio play were going up, everyone wanted to participate.”

He adds: “One of the remarkable aspects was how many parents reached out and thanked us for introducing their kids to the songs they loved. It evolved into an intergenerational thing.”

Timeless Music Finds Younger Fans

Northern Irish group one featured act included Never Too Late in the 2008 release Guitar Hero World Tour. Lead musician the artist remembers how the series brought older hits back into vogue: “Guitar Hero offered a larger, younger audience. Generally this had been seen as outdated material, but then once it got included in the title young people discovered it, abruptly it became trendy. This validated it, eliminating the ‘dad rock’ label. It provided all our music a new life.”

At that time, the Answer’s first record remained not available in the US, meaning Guitar Hero served as a primary platform for exposure for the band during their US tour opening for AC/DC. “The roadies were playing Never Too Late during travel, and some of them knew us from Guitar Hero,” he notes.

Major Band Titles Enduring Influence

Rock’s heavyweight names soon took advantage of the game's success, with Aerosmith, Metallica and Van Halen featuring in dedicated spin-off titles centered around each band’s catalogue and associated stories, imagery and rock’n’roll mythology. For example, the Aerosmith edition, reportedly earned the group greater revenue compared to their records. It sold well over 500,000 copies upon release, while demand for Aerosmith’s music saw an increase significantly during an era when the music business was already collapsing.

The series continues to inspire nimble-fingered dedication among its fans. Recently, an online personality completed a remarkable feat of DragonForce’s Through the Fire and Flames – a notoriously difficult anthem made popular by Guitar Hero – using a fan-made version, a no-cost alternative with similar mechanics and extensive personalization features. The song is difficult even in expert mode, let alone performed at increased tempo and without missing a single one of its near 4,000 notes. The streamer claimed it took months of practice of practice.

“Guitar Hero is a fun, imaginary experience. If you play other games, that doesn’t mean you should use a real gun and go to war,” notes musician Herman Li.

The band had already wrapped up a profitable run when Through the Fire and Flames appeared in the third game, yet he explains it made them widely recognized. “I remember the record label informing us that we were selling albums rapidly,” he says. “It exploded when we next toured, and we were playing right ahead of top acts on the Mayhem festival.”

Indeed, the band's visibility from Guitar Hero proved so vast that it has threatened to overshadow all other accomplishments. Last year, the song was used in promotional material for Despicable Me 4. “In the past I felt differently, but I’ve made peace with it,” Li says. “Should you just hear one DragonForce song, it’s totally cool – each person has their own path in music and I'm pleased we’ve been part in fans' experiences”.

The Lasting Legacy of a Plastic Guitar

The best marketing, be it for automobiles, clothes or video games, extends beyond mere transactions – it evokes a longing. Was the game able to harness this? “Precisely what we were trying to create,” Dornbrook says. “That thrill of being a music icon on the stage. From day one, the creators believed humans have a natural human desire to make music, and their goal was to leverage innovation to enable everyone to participate”.

The majority of Guitar Hero games were released over a mere half-decade between 2005 and 2010, featuring spin-offs like the DJ version, including a turntable controller, and Band Hero. Subsequently, the publisher’s interest on peripherals waned, aside from a short-lived revival in 2015.

Games such as Clone Hero and Fortnite Festival have kept the scene active, with expectations of a new product from the original publisher on the way. Recently formed developers has begun production on its debut music game. The initial creators are participating in advisory roles. Is the world ready to embrace another game following the classic?

“We thought those games could be like Madden allowing annual update every year,” Dornbrook says. “There’s so much fresh tracks it could remain perennially popular, so I’ve always been optimistic. There’s no reason why it can’t continue for future fans.”

Roger Jennings
Roger Jennings

Lieke is een milieuadviseur en blogger met een passie voor duurzaamheid en permacultuur.